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WordPress has recently taken steps to ensure the security of one of its most famous plugins. In a recent announcement, WordPress has informed users that they must install a patch to remedy a security vulnerability. This follows the discovery of a security flaw in the plugin, which could allow attackers to access sensitive information or take control of the site. The vulnerability was reported by a team of security researchers, who quickly passed it on to WordPress so they could act quickly. WordPress reacted quickly and developed a patch to resolve the vulnerability. They then informed users of the need to install this critical update to prevent any malicious exploitation of the flaw. All users of the plugin in question are strongly advised to follow WordPress’ instructions and update their installation as soon as possible. This will ensure the security of their site and protect sensitive user data. WordPress has…    read more 

Google’s algorithm uses hundreds of data points to decide which pages rank in which positions. These ranking factors are constantly evolving as the search engine modifies its algorithm to deliver the results web users are looking for. You’ll learn how to implement an effective SEO strategy tailored to your target audience and marketing objectives in this certified SEO training course. There is no official list of Google ranking factors. But we’ve drawn on the signals Google uses to rank sites accordingly, as well as various sources, studies and reports to highlight everything you need to know to boost your rankings. Content length There’s no clear rule of thumb regarding the optimal word count for an article, as it varies according to the subject matter. However, we note that longer, more complete content generally achieves higher rankings. One study shows a correlation between content length and higher Google search rankings. To…    read more 

Looking for a free WordPress template for your website but don’t know where to start? You’ve come to the right place! In this article, we have selected for you the best free templates that will meet your needs. Whether you are looking for a modern design, an aesthetic template or a functional template, you will certainly find your happiness here. What is a template on WordPress? A WordPress template is a set of files and source codes that determine the look, structure and style of a website built with this platform. Templates are made up of PHP, HTML, CSS, and JavaScript files that interact to create a consistent and attractive design for users. They allow website owners to easily customize the look and feel of their site without having to write lines of code WordPress templates function as a kind of skeleton for your website. They define the layout of…    read more 

Your blog has been online on WordPress for a while, but you notice that the traffic is stagnating? SEO standards are constantly evolving, and in order to get noticed by Google’s algorithms, it’s best to stay up to date. Reviewing your keywords and their positioning on each page is a good way to get a high ranking in search results. Here are some tips to optimize your blog’s performance with SEO copywriting. Good SEO copywriting starts with keyword research The keywords you select should reflect the queries of your target audience. For example, is it more common to search for “SEO web copywriting”, “SEO content creation” or “SEO copywriting? You can use tools such as SEMRush to check the search volume of your keywords. SEO copywriting is about subtly using the difficulty of your keywords. What we mean by difficulty is in fact the addition of the search volume of…    read more 

The Patchstack solution, specialized in security on WordPress, publishes its annual white paper on the vulnerability of sites on the CMS. It reviews the main security issues reported in 2022. The editor relied on data from the Patchstack Alliance, its bug bounty platform that helps connect security researchers and plugin developers. The analysis is based on the 4 security versions reported by WordPress in 2022: 5.8.3, 5.9.2, 6.0.2 and 6.0.3. On the year 2022, Patchstack draws the following insights: The vast majority of reported vulnerabilities come from plugins (93%), The number of reported vulnerabilities in plugins saw a 328% increase over 2021, a significant increase in one year, 6.7% of vulnerabilities are in WordPress themes, Very few bugs are found in the core WordPress platform (0.6%), 26% of plugins with critical vulnerabilities have never been patched, 42% of WordPress sites have at least one vulnerable software installed. In its study,…    read more 

Since the deployment of Bing AI Chat, the search engine has not ceased to interest Internet users. Bing now has 100 million daily active users: a great victory for the search engine that has always been behind Google. Maybe not for long? On February 14th, we shared with you our test of the new Bing interface, with the integration of ChatGPT. Since then, the search engine has not stopped improving its chat: availability on mobile, voice search, error reduction, setting the tone of responses … In short, Bing is on the front of the stage at the moment! All these changes have pushed Internet users to be more interested in this search engine, which was often abandoned for Google. So much so that the 100 million daily users have been exceeded, making Bing proud. Bing obviously doesn’t plan to rest on its laurels. According to the article, “It’s been an…    read more 

Let’s be honest. If you have a business of any size, you may have already asked yourself the following question: What are the benefits of creating a blog for my business? Maybe your competitors have already created a well-filled blog. And they are doing well! Companies that blog get much better marketing results. An example? On average, we’re talking about 55% more visitors for a company that blogs, according to HubSpot! Still not convinced? Here are some of the benefits you can expect to see in a few months. Because yes, it’s a long-term job. Stand out from the competition By writing a blog for your business, you will be able to stand out from your competitors. Let’s take the example of two companies in the aesthetics field by exploring their marketing strategies. Company A It displays a banner outside with the name of its business. Future customers who pass…    read more 

Since Google overtook Yahoo, no one has been able to offer a real competitor for this search engine. And despite the improvements it has made to Bing and the integration of this product into Windows, it has never worried Google’s search engine. However, in 2022, something happened that turned tech upside down: the launch of ChatGPT by OpenAI, a company funded by Microsoft and with which the Redmond firm collaborates. While ChatGPT is showing record growth, Microsoft recently announced the integration of OpenAI’s AI into its cloud. And it also confirmed a new investment of several billion dollars in this startup. The next step for Microsoft could be the integration of ChatGPT in its search engine, to finally beat Google! At least that’s what the rumors say. The arrival of ChatGPT reshuffles the cards In an article published this week, the Semafor site indicates that according to its sources, Microsoft…    read more 

It is not uncommon to meet people who do not really know why they need a website. They want one because they attended a conference or because of advice from a friend. But they never really thought about what the main business objectives of the website will be. Obtaining leads through a contact form, adding to the list of subscribers to the newsletter, selling products, offering appointment slots for training, etc. These are only a few possible examples and they are not the only ones. These are only a few possible examples and it is thanks to this questioning that you will be able to prioritize one functionality over another. It is also thanks to this reflection that the web expert will be able to accompany you more effectively in the process of creating the website. It is this work that will allow a visitor to find your content more…    read more