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Looking for a free WordPress template for your website but don’t know where to start? You’ve come to the right place! In this article, we have selected for you the best free templates that will meet your needs. Whether you are looking for a modern design, an aesthetic template or a functional template, you will certainly find your happiness here. What is a template on WordPress? A WordPress template is a set of files and source codes that determine the look, structure and style of a website built with this platform. Templates are made up of PHP, HTML, CSS, and JavaScript files that interact to create a consistent and attractive design for users. They allow website owners to easily customize the look and feel of their site without having to write lines of code WordPress templates function as a kind of skeleton for your website. They define the layout of…    read more 

Your blog has been online on WordPress for a while, but you notice that the traffic is stagnating? SEO standards are constantly evolving, and in order to get noticed by Google’s algorithms, it’s best to stay up to date. Reviewing your keywords and their positioning on each page is a good way to get a high ranking in search results. Here are some tips to optimize your blog’s performance with SEO copywriting. Good SEO copywriting starts with keyword research The keywords you select should reflect the queries of your target audience. For example, is it more common to search for “SEO web copywriting”, “SEO content creation” or “SEO copywriting? You can use tools such as SEMRush to check the search volume of your keywords. SEO copywriting is about subtly using the difficulty of your keywords. What we mean by difficulty is in fact the addition of the search volume of…    read more 

The Patchstack solution, specialized in security on WordPress, publishes its annual white paper on the vulnerability of sites on the CMS. It reviews the main security issues reported in 2022. The editor relied on data from the Patchstack Alliance, its bug bounty platform that helps connect security researchers and plugin developers. The analysis is based on the 4 security versions reported by WordPress in 2022: 5.8.3, 5.9.2, 6.0.2 and 6.0.3. On the year 2022, Patchstack draws the following insights: The vast majority of reported vulnerabilities come from plugins (93%), The number of reported vulnerabilities in plugins saw a 328% increase over 2021, a significant increase in one year, 6.7% of vulnerabilities are in WordPress themes, Very few bugs are found in the core WordPress platform (0.6%), 26% of plugins with critical vulnerabilities have never been patched, 42% of WordPress sites have at least one vulnerable software installed. In its study,…    read more 

Since the deployment of Bing AI Chat, the search engine has not ceased to interest Internet users. Bing now has 100 million daily active users: a great victory for the search engine that has always been behind Google. Maybe not for long? On February 14th, we shared with you our test of the new Bing interface, with the integration of ChatGPT. Since then, the search engine has not stopped improving its chat: availability on mobile, voice search, error reduction, setting the tone of responses … In short, Bing is on the front of the stage at the moment! All these changes have pushed Internet users to be more interested in this search engine, which was often abandoned for Google. So much so that the 100 million daily users have been exceeded, making Bing proud. Bing obviously doesn’t plan to rest on its laurels. According to the article, “It’s been an…    read more 

Let’s be honest. If you have a business of any size, you may have already asked yourself the following question: What are the benefits of creating a blog for my business? Maybe your competitors have already created a well-filled blog. And they are doing well! Companies that blog get much better marketing results. An example? On average, we’re talking about 55% more visitors for a company that blogs, according to HubSpot! Still not convinced? Here are some of the benefits you can expect to see in a few months. Because yes, it’s a long-term job. Stand out from the competition By writing a blog for your business, you will be able to stand out from your competitors. Let’s take the example of two companies in the aesthetics field by exploring their marketing strategies. Company A It displays a banner outside with the name of its business. Future customers who pass…    read more 

Since Google overtook Yahoo, no one has been able to offer a real competitor for this search engine. And despite the improvements it has made to Bing and the integration of this product into Windows, it has never worried Google’s search engine. However, in 2022, something happened that turned tech upside down: the launch of ChatGPT by OpenAI, a company funded by Microsoft and with which the Redmond firm collaborates. While ChatGPT is showing record growth, Microsoft recently announced the integration of OpenAI’s AI into its cloud. And it also confirmed a new investment of several billion dollars in this startup. The next step for Microsoft could be the integration of ChatGPT in its search engine, to finally beat Google! At least that’s what the rumors say. The arrival of ChatGPT reshuffles the cards In an article published this week, the Semafor site indicates that according to its sources, Microsoft…    read more 

It is not uncommon to meet people who do not really know why they need a website. They want one because they attended a conference or because of advice from a friend. But they never really thought about what the main business objectives of the website will be. Obtaining leads through a contact form, adding to the list of subscribers to the newsletter, selling products, offering appointment slots for training, etc. These are only a few possible examples and they are not the only ones. These are only a few possible examples and it is thanks to this questioning that you will be able to prioritize one functionality over another. It is also thanks to this reflection that the web expert will be able to accompany you more effectively in the process of creating the website. It is this work that will allow a visitor to find your content more…    read more 

Translating a website into one or more languages is an ambitious project. It is important to think ahead about the means to be implemented for a successful site translation, because this operation requires relying on resources specialized in content translation. Overview of the solutions available to you to help you translate your website. 1. Install a translation plugin on your CMS If you use WordPress, Shopify or any other CMS, you have the opportunity to install a translation plugin. Thus, you can easily have your web pages translated into several languages to adapt your content according to your different audiences. For automatic (and also human) translation, you can, for example, turn to the Weglot solution, which has the advantage of integrating directly with the main CMS on the market: WordPress, Shopify, Wix, Adobe Commerce, Drupal, etc. 2. Rely on an automatic translation tool There are online tools to translate the…    read more 

If you regularly follow tech news, and in particular that of cryptocurrencies, you have probably already heard of Web 3. Indeed, it is a term that is very regularly mentioned in articles or press releases. And although for the moment it is a rather vague notion, Web 3 could well be the next revolution of the Internet. For you to understand, it is important to note that Web 3 is neither a standard nor a particular technology. It’s more of an idea. In essence, after Web 1, then Web 2 (or the famous Web 2.0), Web 3 could gradually transform the way we use the web in the coming years. Web 1, Web 2, then Web 3? In its early days, the web was only used to display static information. Universities published their research, the media published their articles, while vendors displayed their products. And we were passive users. It…    read more