From July 5, Google will no longer index websites not mobile-friendly

From July 5, Google will no longer index websites not mobile-friendly

From July 5, 2024, Google will stop indexing websites not mobile-friendly. This means that if your site doesn’t work properly on a smartphone, it will be excluded from search results. Google indexing increasingly prioritizes mobile accessibility, and this new rule is another step in that direction. In other words, your Google ranking could suffer, reducing your online visibility and negatively impacting your SEO performance.

This change can have significant consequences for your organic traffic. If Google can’t index your site, users won’t be able to find it via search. This could lead to a drastic drop in traffic, which could affect your revenues and online reputation. As Google’s John Mueller points out, “if your site is not accessible at all with a mobile device, it will no longer be indexable”. A Google penalty is therefore to be expected if your site is not compliant.

How to make your site mobile-friendly

To ensure that your site is compatible with mobile devices, adopt a responsive design. This means creating a flexible layout that automatically adapts to the user’s screen size. Mobile optimization is fundamental to delivering a good mobile user experience. Use tools like Google Search Console to test your site’s compatibility. Make sure that all elements of your site, including images and videos, load correctly on all devices.

Another aspect to consider is regular mobile testing to identify and correct potential problems. Use Google Search Console resources to check how Googlebot sees your site. A good mobile user experience is not limited to display; it also includes loading speed and ease of navigation. If your site is slow or difficult to use on a mobile device, this can affect your rankings and discourage users from returning.