Sundar Pichai, CEO of Google, reveals his vision of the future of SEO search, marked by the advent of AI without replacing search as we know it. Google’s goal remains the same: to enrich access to information.

In a question focused on the future of search, Sundar Pichai reaffirmed Google’s deep commitment to artificial intelligence, considered the central pivot of the company’s innovation strategy since 2016. The CEO of the firm already declared this in its column published in September 2023, for Google’s 25th anniversary.

This vision puts Google in a leading position to shape the next decades of search. Pichai expresses his enthusiasm for the progress to come, believing that we haven’t seen anything yet:

“It’s still very early days, I think people will be surprised at the level of progress we’re going to see and I feel like we’ve barely scratched the tip of the iceberg.”

Faced with concerns about the potential obsolescence of websites and SEO in the age of AI, Pichai reassures: the role of websites remains fundamental. AI is not a new phenomenon for Google, which has long integrated direct answers and featured snippets into its search results. The evolution of research, marked by increasingly precise and diversified answers, does not mean the end of the “ten blue links” but an adaptation to new technologies.

AI as a vector for improvement

In conclusion, Sundar Pichai envisions AI not as a replacement, but as a way to improve existing technologies, including research. This vision of a seamless integration of AI reflects Google’s optimism about the future of search, despite the potential impact of SGE on SEO which worries web professionals.

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