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All the marketing and writing sites talk about quality content, but how do you define quality? And how do you create relevant content for a blog? In reality, behind these rather vague concepts lie a number of concrete points. And these elements, once brought together, should form the basis of your writing strategy. Let’s explore the criteria that will help you create quality content for your blog.

CREATING CONTENT ADAPTED TO A TARGET AUDIENCE

The first question to ask yourself is who you’re writing for. Defining your target audience enables you to develop themes around your subject, and define a tone and style of writing. You won’t address an audience of young graduates in the same way as veterans. So you need to draw up a profile of your readers: these are your personas. What subjects interest them? What are they looking for? Are you answering their questions? You can use your blog’s analytics to check which texts generate the most interaction.

PRESENT TRUTHFUL INFORMATION

In this age of billions of websites, it’s easy to find information on just about any subject. This is a boon when it comes to creating content, but it does require a few precautions. Before publishing, it’s important to select reliable sources. One way of doing this is not only to check the domain offering the information, but also to cross-check the content. Use studies and reports issued by institutions, authorities or sites recognized in the field in question.

PAY ATTENTION TO WORD COUNT

Internet users decide in a matter of seconds whether or not to continue reading. To capture the attention of your readership, first define your objective: is it a feature article? A short blog post? This will help you prioritize your content. Present the main idea in the first few lines. Use paragraphs to develop each aspect of your subject and separate your ideas with headings, to better guide the reader.

CREATE CONTENT AND IMPROVE IT OVER TIME

To stay high in Google search results, it’s important to keep your blog alive. The content of a living blog evolves over time. Injecting new content on a regular basis is of course part of this; but it’s also about updating your old texts. Over time, certain facts can become obsolete. Reread your content and modify it, indicating the date of the last revision. This also adds to your credibility. Your readers’ opinions can also be invaluable when it comes to improving texts or writing new ones.

IMPROVE YOUR BLOG’S PERFORMANCE WITH SEO COPYWRITING

To reach your audience, creating quality content is essential, but sometimes insufficient. That’s where content marketing comes into its own. Competitor analysis, keyword research and SEO copywriting are all techniques that pay off when it comes to improving your SEO.

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By MondialPress

Following the global success of WordPress, we decided to launch MondialPress with the aim of optimizing the SEO of websites. The MondialPress team brings together specialists in the development of SEO performance strategies. We offer you the tools so that your website becomes the workhorse of your commercial approach.