How does Google index the pages of your website?

How does Google index the pages of your website?

Index the pages of your website by Google is essential to appear in natural referencing. We will see how crawlers do it.

CRAWL

Before indexing a page, Google must first discover it. Crawlers travel the web following links from one page to another. They analyze the content of each page encountered and save the information for future searches. This is called a crawl.

With each new page discovered, these robots analyze the content. This includes reviewing text, images, HTML tags, and other important elements. The objective is to understand the subject of the page for more precise referencing in search results.

INDEX

Once a page has been crawled, Google adds it to its index, a vast database containing information on billions of web pages.

As soon as a user types a query and Google considers that a page is relevant and can respond to it, this content will be present in the search results.

When a user enters a query into the search engine, Google evaluates the relevance of the available pages and determines which ones are best suited to answer the user’s specific query. Content considered relevant is displayed in the SERP.

OUR TIPS FOR MAKING YOUR WEBSITE APPEAR ON GOOGLE

Now that we have seen how Google indexing works, let’s see what are the best practices to promote the SEO of your site in Google.

FORCE INDEXING

It is entirely possible to force the indexing of a page by using the search bar at the top of Google Search Console. After searching for the URL of the page you want to index, make an indexing request so that during its next crawl, the Google crawler will index this page as a priority.

REGULAR MONITORING

It is essential to establish regular monitoring of the indexing of your website, and more generally, of its natural referencing. We recommend that you create a monitoring dashboard that you update each time you deploy an SEO action. This monitoring will allow you to quickly identify any problem that could hinder the good SEO of your site, or even compromise its SEO performance.

Your monitoring dashboard must cover the technical aspect of your site, the evolution of traffic and the positioning of keywords. By detecting technical problems, you can quickly determine if certain elements of your site are hindering the indexing of its content.

Then review the position of your keywords and compare them with previous months. If several keywords have lost places, this could indicate that several of your pages have disappeared from Google search results. The decrease in SEO traffic then serves as a clear signal to identify if several of your pages are no longer indexed by Google.

CONTENT CREATION

Google favors sites that regularly publish new content. By regularly updating your site with new articles, you signal to Google that your online presence is dynamic and evolving.

However, the key to success lies not only in the frequency of posts, but also in the quality of the content. It is imperative to ensure that each page meets the needs of your persona.

Quality content that is informative and engaging is highly valued by search engines, thus contributing to favorable indexing. Incorporating relevant keywords further enriches the context, strengthening your site’s presence in the SERP and ensuring your site is continuously crawled by Google.

OPTIMIZE ALREADY EXISTING PAGES

Optimizing existing content is too often neglected in natural SEO strategies. It represents an opportunity to significantly improve the visibility of your content on Google.

When you have a page that cannot position itself in the top 10 of the SERP. This is because Google does not understand or judges that your content is less relevant than that of your competitors.

Do not hesitate to modify the layout of this page and the tags so that it better meets the expectations of Internet users and that Google considers this content to be of quality.

GET EXTERNAL LINKS

Backlinks, those links that flow from other sites to yours, are essential in SEO. This allows a site to improve its popularity and the indexing of its content.

The process begins by looking for opportunities to obtain quality external links. Choosing sites that share similar themes or areas of interest reinforces the value of these links in the eyes of Google, signaling that your site belongs to a cohesive and trusted community.

Good quality links give you credibility in the eyes of Google. They establish a network of trust, demonstrating that other web players recognize the quality and relevance of your site.

With all these ideas and recommendations, you should be able to understand why your site is not appearing on Google and achieve the best positions if you work with a clear and effective SEO roadmap.