How to do a good SEO audit for your website?

How to do a good SEO audit for your website?

An SEO audit for your website consists in carrying out an in-depth study of the SEO strategy in place to understand its strengths and weaknesses. The aim is to identify best practices for optimizing search engine positioning. This audit covers both technical aspects (structure, load times, page errors, etc.) and the content integrated into the website (content and duplicate content, quality of incoming and outgoing links, visuals, etc.).

It is possible to carry out an SEO audit for your website on a regular basis, but also to launch an audit in the event of a notable movement in your positions (with a significant drop in traffic, for example). In concrete terms, an SEO audit of your website will enable you to :

  • Detect technical errors on your website,
  • Identify the most relevant content to offer your audience,
  • Understand which keywords you need to work on to position yourself,
  • Identify your competitors’ strategies and fine-tune your positioning,
  • Define your next SEO objectives.

To help you implement a relevant SEO strategy, we offer tools that will help you carry out an SEO audit of your website, and draw up an action plan to improve your website’s search engine positioning.

What should be included in an SEO audit for your website?

A good SEO strategy stems from an analysis of the 3 fundamental pillars of natural referencing: technique, content and popularity. Find out below what the key elements are for each pillar.

1. Technical audit: elements to analyze

  • website speed: Google doesn’t like slow sites! Check the loading speed of your pages and optimize the elements that slow down the display.
  • website security: make sure your website uses HTTPS, and check that the SSL certificate is applied.
  • Crawlability and indexing: check that your pages are indexed by Google, so that they are referenced. You can also observe the various crawl errors that could penalize your positioning.
  • Error pages: pay particular attention to 404 errors, and redirect your pages where necessary (301, 302…).
  • website architecture: if you haven’t already done so, set up an XML sitemap to guide Google’s crawlers through your website.
  • Mobile experience: it’s vital that your website is responsive and that the user experience is fluid on mobile.

Don’t hesitate to use web performance tools to improve your web performance and optimize the technical SEO aspects of your website.

2. Content audit: elements to analyze

  • Content quality: the content on your website must add value for visitors. Make sure you produce unique content that answers the user’s initial query. Also remember to produce content on a regular basis to show that you’re active.
  • Keyword strategy: if you want to position yourself at the top of the SERPs, evaluate the most relevant keywords. Then integrate them naturally into your content. Specialized keyword research tools are available to help you.
  • Content structure: optimize the structure of your content (H1, H2, H3 tags, titles, meta descriptions, etc.) to make it readable not only by your audience, but also by Google.
  • Multimedia content: for better accessibility, remember to include descriptive ALT tags and optimize the weight of your visuals (images, videos), so that they don’t slow down the loading of your website’s pages.
  • Internal linking: make sure your pages are linked in a relevant way to guide the reader and send a positive signal to Google.

3. Popularity audit (Off-page SEO)

  • Backlink quality: backlinks are links from other sites that point to your website. The higher the quality of your backlinks, the greater the authority of your domain. So be sure to analyze their relevance, the domain authority of the external website, their destination and the quality of their semantic anchor.
  • Social listening: observe mentions of your website on social networks and ensure that users share the most relevant pages.

Note: this list is not exhaustive, as there are many criteria that vary according to the website’s configuration, objectives and target audience.