Your blog has been online on WordPress for a while, but you notice that the traffic is stagnating? SEO standards are constantly evolving, and in order to get noticed by Google’s algorithms, it’s best to stay up to date. Reviewing your keywords and their positioning on each page is a good way to get a high ranking in search results. Here are some tips to optimize your blog’s performance with SEO copywriting.
Good SEO copywriting starts with keyword research
The keywords you select should reflect the queries of your target audience. For example, is it more common to search for “SEO web copywriting”, “SEO content creation” or “SEO copywriting? You can use tools such as SEMRush to check the search volume of your keywords. SEO copywriting is about subtly using the difficulty of your keywords. What we mean by difficulty is in fact the addition of the search volume of a word, and the quality of links that lead to content in which this word appears. You can opt for a keyword of low difficulty, but which is a guarantee of relevance and quality. By coupling it with a keyword of higher difficulty, you will benefit from its notoriety. You must also think of positioning them strategically in your text in order to offer the reader a fluid and pleasant text.
Place the keywords according to the seo writing standards
Google likes clear and structured texts. Your text must present a subject, make it easy to understand, and the parts that make it up must flow naturally. Anticipate the visitor’s questions as they read. Include your main keyword in the title as well as in the subtitles of your article. Insert secondary keywords in clear and concise paragraphs.
Don’t forget to include your main keyword in the URL of your blog page, as well as in the alternative tags of your images. Finally, think about what the user will see when they land on the Google results page. Your meta description should reflect the essence of your page as accurately as possible. Think of it as a condensed and compelling overview.
Create SEO content that answers specific questions
Although it has technical characteristics, SEO writing must first and foremost offer a solution to Internet users, by putting your expertise forward. Start with a general statement, then go deeper into your article by focusing on specific aspects. And if you’re worried that you can’t fit all your knowledge into one article, don’t panic. Create internal links to complementary blog posts. To this, you can add external links to sites that are authorities in the field.
For example, if you’re talking about paid search, determine the angle (what is it for? Is paid search better than organic search? etc.). Then go deeper into the topic by exploring the questions that arise from it (what are its benefits? for whom? etc.).
If some terms or concepts seem to need explanation, you can then link to other pages on your site, or link to the expert in the field: Google Help articles! By doing so, you establish your brand’s credibility, you position yourself as a good reference for the public, and Google will identify you as a relevant page in the search results.
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