It is not uncommon to meet people who do not really know why they need a website. They want one because they attended a conference or because of advice from a friend. But they never really thought about what the main business objectives of the website will be.
Obtaining leads through a contact form, adding to the list of subscribers to the newsletter, selling products, offering appointment slots for training, etc. These are only a few possible examples and they are not the only ones. These are only a few possible examples and it is thanks to this questioning that you will be able to prioritize one functionality over another.
It is also thanks to this reflection that the web expert will be able to accompany you more effectively in the process of creating the website. It is this work that will allow a visitor to find your content more easily, with fewer clicks and, hopefully, become your customer more quickly.
The experience costs more but will save you from nightmarish situations. We regularly hear stories of projects started by a junior developer, at a low hourly rate, that have fallen into a slump and require additional investments in order to complete the work. Don’t be afraid to challenge your service provider and to consider the inclusions and possible contingencies when signing the quote.
It is quite common to see questions on various newsgroups asking for recommendations for a “good” theme or whether theme A is better than theme B, without any further details about the project.
It is important to know that there are several answers that are all equally good. Your budget and resources, more than your needs, will often be the main factors that will dictate whether you go with a 100% custom theme, use a page builder or choose a commercial (or free!) theme.
ThemeForest (or any other site that sells commercial themes) is not necessarily a bad place to buy a theme. What’s important is to carefully analyze the theme and its creator and validate the official compatibility, the date of the last update, the number of sales and the support history of the creator.
The world of extensions can be complex for a neophyte. Very often there are several alternatives, both free and paid, for a single feature. Let’s take the example of contact forms… without doing extensive research, I can think of at least 5 or 6 solutions available, relatively popular and effective.
But beyond the primary function of a form, you have to think about the additional options that you will need or that could be an important asset in the future, I am thinking in particular of data backup.
Add to this the extensions to manage an e-commerce, event management, membership sites, branch locators, you will understand that it can get complicated quickly.
Whether it’s the classic “Under Construction” page or sites under a development domain, the site – and its content – must not be accessible.
Depending on the environment, the effort to get good SEO results can be quite significant.
In addition, some industries can be extremely competitive and it would be unfortunate if sensitive data was revealed before launch and you lost the potential advantage you may have over your competitors.
One of the factors that negatively affects the ranking of sites is duplicate content.
Imagine that your site still contains the demo content that was included with your theme or that was inserted by your agency. This content is also found on hundreds, even thousands of sites that have not cleaned up their content. Your site starts its life on the web and already has a bad reputation in the eyes of Google.
