Pinterest launches partnership with WooCommerce to drive brand discovery

April 25, 2022| MondialPress
Pinterest launches partnership with WooCommerce to drive brand discovery

By integrating the Pinterest tag to your online store created with WooCommerce, you will be able to synchronize your product catalog and increase their visibility on the platform.

A few months after extending its partnership in France with Shopify, Pinterest announces the signing of a partnership with the WooCommerce solution, which allows you to create your online store. This collaboration should make it easier for creators and businesses to reach the more than 400 million monthly active users, who use Pinterest to find new ideas and inspiration before the act of purchase. The goal for Pinterest: to become the No. 1 platform for personalized shopping.

The advantages of connecting Pinterest with its WooCommerce store

Concretely, creators and merchants using WooCommerce for their online store will be able to install the Pinterest tag, obtain verified merchant status and configure their storefront. Another advantage: they will be able to synchronize their catalog and easily transform their products into Product Pins. These will display information relating to availability or the purchase price. They will be clickable, so users can go directly to the merchant’s site to buy them.

This Pinterest for WooCommerce functionality is available today in France, but also in around thirty countries: Germany, Australia, Brazil, Canada, Denmark, Spain, United States, Italy, Netherlands, Portugal, United Kingdom, Sweden, Switzerland… Its deployment is planned for the course of the year for Argentina, Chile, Colombia and Japan.

A social commerce strategy to improve community engagement

In addition to having established partnerships with Shopify and WooCommerce, Pinterest also launched new features last March to offer a more personalized shopping experience to its community of users, based on their tastes and preferences. The platform is thus accelerating its social commerce strategy with an approach that facilitates the discovery of products and brands, while allowing creators to better target their audiences.

Along with the partnership with WooCommerce, these new experiences are important steps for brands to connect and engage their community throughout the shopping journey through Pinterest, from inspiration to fulfillment.

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