The 3 pillars of SEO for referencing your website

The 3 pillars of SEO for referencing your website

Search Engine Optimization (SEO) encompasses a range of techniques and strategies designed to ensure that a specific website, blog post, or page ranks highly in search engine results.

To enhance your position in the SERPs, you can enlist the services of an SEO copywriter. However, content writing is just one of the 3 pillars of SEO, alongside technical optimization and link building. Let’s explore the key methods for boosting your visibility on Google!

What are the 3 pillars of SEO?

The essential components of an effective SEO strategy can be categorized into three main pillars: technical optimization, content, and links. If any of these pillars are lacking or poorly optimized, your website’s performance will be hindered. To achieve a successful SEO strategy, it’s crucial to focus on all three elements.

1. The first pillar of SEO: technology

Your website’s functions must be kept up to date to ensure optimal performance. The goal is to provide users with a seamless browsing experience.

Technical factors to optimize include loading speed, HTML page structure, Core Web Vitals, link structure, redirects, image optimization, and everything else detailed below!

A high-performance website

Website performance hinges on best practices, and Core Web Vitals, or Essential Web Signals, are crucial to the technical SEO pillar. These three key performance indicators encapsulate a website’s functional qualities. To optimize Core Web Vitals, it’s important to apply the techniques discussed in the following paragraphs…

Speed up page loading

Do you know how long a visitor will wait for your website to load? Six seconds, if they’re in a good mood. That’s why improving display time is one of the 3 pillars of SEO! What’s more, site speed is not only important for user experience and conversion, it’s also a ranking factor.

Reduce image weight

The heavier the images, the slower the site loads, compromising both indexing and the user experience!

HTML structure of Web pages

Search engine spiders use the HTML structure of your pages and read certain files to understand your content and position you on relevant queries.

Technical SEO elements

Finally, you need to get your hands dirty! This means acting on the underlying structure of your content to maximize your search engine positioning.

2. The second pillar of SEO: content

As you know, content is king on the Internet! Even more so when it comes to SEO. Logically, we find content writing in these 3 SEO pillars. In addition to hiring a Web copywriter to help you write your articles, what are the best practices for SEO-friendly copywriting?

Selecting relevant keywords

First of all, you need to find the terms your customers or prospects use to find your company, products or services. The aim is to create content around these keywords, in order to position yourself with a qualified audience.

Once you’ve got a list of keywords, you’ve also got a great list of article ideas! To optimize your search engine optimization, work out a text around each expression.

Organizing content into clusters

Clusters are a way of structuring content around a main theme and linking all topics around it. Not only does this improve the user experience, it also facilitates crawling by indexing robots. When they see that you’re browsing a topic as a whole, they’ll be more inclined to bring up your pages.

Clustering therefore consists in starting from a theme, developing sub-themes and working on the semantic cocoon. If we take the example of green tea, this would result in an anchor page on what green tea is, where it comes from, how it’s harvested, its benefits…

Quality of writing and added value of content

Your content must always be original and relevant. In other words: avoid duplicate content and the use of automatic writing tools… Google will detect this and penalize you immediately.

Your blog posts, like your web pages, impose your expertise on your audience. They must be pleasant to read, while providing useful information that meets the needs of your customers and prospects.

At the same time, your web content should reflect your company’s values and personality. Even if you deal with a subject that your competitors are also talking about, it’s important to do so from a fresh angle, and to illustrate it with examples from your own experience.

3. Third pillar of SEO: links

The last of the 3 pillars of SEO concerns internal and external links. Internal links keep visitors on your website, while helping search engine spiders to crawl your content. As for backlinks, they offer proof of authority and notoriety, which Google rewards with better positioning.

The importance of backlinks for SEO

External links are particularly appreciated by search engines. There are 2 ways to use them:

1. To redirect visitors from your website to relevant, complementary sources.

In this case, Google understands that through your content, you’re providing access to additional quality information (provided you redirect to reliable sources!).

2. To obtain backlinks and establish yourself as an authority in the search engines.

Here, other sites link to your pages. This type of netlinking counts towards your ranking. The more backlinks you have from high-authority domains, the higher up the SERPs your pages will appear.

Internal linking to structure a site

Internal links are used to connect different pages within your own website. Appreciated by search engines, internal linking improves navigation between your content. Visitors can delve deeper into the subject by following these links, just like search engine spiders!

Content that generates backlinks

With quality content, you can establish yourself as an expert in your field. If you publish original articles, containing examples, statistics and advice that stand out from the crowd, you increase your chances of obtaining backlinks. In fact, other sites with similar themes will cite you as a relevant source in their own blog posts.

Our tip for working the 3 pillars of SEO

Want to optimize these 3 pillars of SEO? Start with an audit of your website, both in terms of technical aspects and content. With the help of the tips listed in this article, you’ll know how to improve your site’s structure and come up with new ideas for blog posts.