Let’s be honest. If you have a business of any size, you may have already asked yourself the following question: What are the benefits of creating a blog for my business?
Maybe your competitors have already created a well-filled blog. And they are doing well!
Companies that blog get much better marketing results. An example? On average, we’re talking about 55% more visitors for a company that blogs, according to HubSpot!
Still not convinced? Here are some of the benefits you can expect to see in a few months. Because yes, it’s a long-term job.
Stand out from the competition
By writing a blog for your business, you will be able to stand out from your competitors. Let’s take the example of two companies in the aesthetics field by exploring their marketing strategies.
It displays a banner outside with the name of its business. Future customers who pass by her business will be able to see the display and hopefully tell their neighbors or friends about it.
It appears on directories.
No information is easily found on search engines or social networks.
Website where a web writer writes blog posts about twice a month.
Customers searching on Google will obviously find Company B first. Since Company A is absent from the web, or nearly so, it will be less easy to find among all the aesthetically pleasing companies in the area.
Moreover, a company that writes articles on a regular basis to feed its blog, a company stands out from the competition, especially for the following reasons
Demonstrate your expertise and build your reputation
Being an ‘expert in your field’ makes you or your company a very interesting option for your future clients. But you have to be able to demonstrate it!
By writing articles on a company blog, you will not only show your expertise, but you will also get a good e-reputation.
With the ton of content and businesses out there, building brand awareness is becoming increasingly difficult and complex. While writing a blog may not be the fastest strategy, it is an effective way to get there.
Remember that all the content you post on your blog will be content that will live for a long time. So we encourage you to create evergreen content. In other words, timeless content that will always be fresh and up to date.
Improving your ranking on Google
Inbound marketing is becoming more and more popular; in fact, it has become the main way to get customers. Both in B2B and B2C, customers prefer to find out about the various opportunities available to them on their own. It is to the advantage of companies to direct their strategies towards inbound marketing. One of the best strategies is the creation of content marketing.
Writing blog posts is one of them. But it is not enough to write an article with some relevant information. Search Engine Optimization (SEO) is improved by writing optimized articles. That may be how you got here.
Of course, Google – or any other search engine – is a long term work: you will not appear in the first results overnight. It requires a meticulous work of keyword research, writing and optimization. In addition, you must target the relevant topics for your community.
The more optimized your articles are, the more search results will be in your favor. But remember to write for the reader, not just to please Google.
Become a reference tool for customers
With a blog filled with relevant articles on many topics related to your business, you will save time. You’ll be done answering numerous emails with the same answers over and over again!
You may be asked the same questions over and over again by different customers. By writing articles on the topics that your customers are asking about, you can direct them to the articles. Just make sure their answer is actually there!
Generate traffic to your site
How do you do it? It’s very simple. By having a well referenced blog on Google, people who land on an article will be inclined to browse other pages in order to get to know you or to find more information that interests them. This is a great way to attract traffic.
Moreover, by writing many articles, you will be able to share them on your social network platforms. This way, subscribers will be able to quickly find their way to your website.
Getting qualified leads
We won’t kid ourselves: one of the reasons you’re thinking of starting a blog for your business is to successfully get new customers and eventually increase your revenue. However, to achieve these goals, you need to attract the right people. With a blog filled with articles relevant to your field, you’re enriching Google with quality content that is likely to attract future customers to your site.
For example, let’s say you run a handbag manufacturing business. You then write articles about the different materials in a handbag and what influences their prices. Consumers who will be shopping for handbags are much more likely to visit your site if you have articles that contain the keywords from the searches.
When they arrive at your article and see that you have an online store, customers will be more likely to buy your products. You will have convinced them thanks to the rich and educational content you have provided on your blog.
And now that you know exactly why you should create a blog for your business, you’re probably wondering where to start. WordPress is without a doubt the best way to start a blog quickly.