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Do you want to do netlinking to strengthen the authority of your website but you don’t know where to start? Here are the best backlink platforms.

In the world of natural referencing (SEO for Search Engine Optimization), netlinking plays a crucial role in strengthening the authority of a website. Netlinking platforms allow digital marketers to acquire quality backlinks. In 2024, working on the authority of a website has become an essential strategy to stand out in search results on Google.

To put it simply, it is a measure of the credibility of a site and its importance in the eyes of search engines, like Google. Authority is determined by the number and quality of inbound links (backlinks) pointing to your site from other relevant sites. Concretely, the more links a website obtains from other qualitative sites, the higher its authority.

Search engines consider these links as votes of confidence, indicating that the site’s content is useful, informative, or newsworthy. To do netlinking, marketers have several options. They can spend ages finding the right sites and contacts to get a link, or use an SEO tool dedicated to this task.

SEMrush

SEMrush is much more than just a linking platform. In addition to its link building features, this tool offers a full suite of SEO features, making it a valuable resource for digital marketing professionals. Its in-depth backlink analysis allows users to quickly identify link building opportunities and monitor the performance of their backlink profile over time.

Ahrefs

Ahrefs is known for its vast database of backlinks, which also makes it a fairly popular platform among SEO specialists. In addition to providing accurate backlink data, Ahrefs offers competitive monitoring features, allowing users to stay informed about their competitors’ linking strategies. Like SEMrush, Ahrefs also offers tools for keyword research, competitive analysis, ranking tracking and more.

Majestic

Less known to the general public, the Majestic platform stands out for the depth of its backlink database. In addition to this, Majestic offers interesting metrics such as Trust Flow and Citation Flow. Two features that allow you to evaluate the quality of a site’s backlinks. Trust Flow measures the quality of backlinks based on their proximity to other trusted sites, while Citation Flow evaluates the quantity of links pointing to a site.

As you can see, there is no shortage of platforms. Now that you know the main tools at your disposal, it’s up to you to make the right choice!

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By MondialPress

Following the global success of WordPress, we decided to launch MondialPress with the aim of optimizing the SEO of websites. The MondialPress team brings together specialists in the development of SEO performance strategies. We offer you the tools so that your website becomes the workhorse of your commercial approach.