Optimizing the natural referencing of WordPress is not always a simple matter. Sometimes the competition is intense, other times our site and our sector of activity are complex. But even though each WordPress site is different, the best practices are systematically the same. Whether you are in B2B or B2C, on a small site or a very large site, whether you are oriented to the general public or in a niche field.

Have an external backup

1st very simple tip: set up an outsourced backup system, therefore a backup in addition to that of the host. This will help you if your hosting ever stops working or if your site is hacked (with all the impact that this can have on SEO).

Set up cache

Then, it is imperative to set up a cache extension, for example with WP Rocket. WordPress being a CMS based on PHP, this can cause slow pages to be created and which can impact the user experience, but also Google’s crawling and indexing (the famous “TTFB”).

Install a global SEO extension

WordPress lacks most of the basic features for good natural referencing. You must therefore install a global extension to manage the different SEO aspects: meta management, redirection, schema markup and much more.

Configure the content correctly

The 4th step is to correctly configure your content: the types of content on the one hand (the “post types” and the taxonomies on the other hand. By default, WordPress gives you access to different types of content (pages and articles), as well as several ways to classify them (by default categories and labels). But your theme or your other extensions can add more.

You will therefore have to go to the settings menu of your SEO extension to indicate which content to keep or not for search engines.

Store your contents properly

Following on from the 4th tip, it is imperative to organize your content well on your site. This means that the classification must be understandable by everyone, whether for the Internet user or for the search engine. Remember to make each section (each category) explicit.

Also be careful, if you have several classification methods in a taxonomy, this means that you will have to create another taxonomy. For example in your categories, if you classify content according to a city and a type of product, this means that you will have to create another “Location” taxonomy to indicate the city, and that we could then keep the categories for classify content by product theme.

Crawl your site regularly

Next, it’s important to track what’s happening on your site. Don’t hesitate to use external tools regularly to check what WordPress can really do, especially with crawling software like Screaming Frog Spider SEO.

We also advise you to regularly look at the Google Search Console menus, which can give you valuable information on possible elements that need to be corrected.

Content = user need

The next step is just as important: you will need to check the relevance of each content that has been written to check if each of them responds to a user need.

In other words, ask yourself what Internet users are looking for, and then check that the content can provide an answer.

Think about ergonomics and UX

SEO must be considered in a more global web marketing work: bringing visitors to your site may be of no use if it does not create enough desire. So remember to optimize the ergonomics of your site, its accessibility and the entire user journey.

Get people talking about you

Optimizing a WordPress site using SEO is of no use in itself, you need to get people talking about you (especially in competitive sectors). You will therefore first have to put in place real netlinking work to increase the popularity of the site.

At the same time, you will need to improve your brand image (social networks, events, newsletters, etc.).

Make Google’s job easier

Last advice, optimize your site to facilitate Google’s crawling and indexing work. This first involves applying the advice given just before (SEO extension, caching system, tidying up your content, etc.).

But it goes further: you need to clean your WordPress of anything that can harm Google, especially anything that your site can sometimes add to your pages. So sort through RSS feeds, irrelevant links, attachment pages, archives by date or even author pages if you don’t use them.

Avatar photo
By MondialPress

Following the global success of WordPress, we decided to launch MondialPress with the aim of optimizing the SEO of websites. The MondialPress team brings together specialists in the development of SEO performance strategies. We offer you the tools so that your website becomes the workhorse of your commercial approach.